Is Marketing Cloud Next right for your team?
Find out in 60 days, on one real use case: what you gain, what it takes and what it costs. Your current platform keeps running throughout.
Start with the platform you run today
Three seats at the table. One question each.
The move to Marketing Cloud Next lands differently depending on where you sit. The pilot below answers all three.
- A phased roadmap with value and cost proven on one use case in 60 days, before budget scales
- Engagement or Account Engagement keeps running through the pilot, with a clear split of what stays, what moves, and who owns it
- Consent, identity and Data 360 readiness validated before anything moves. The pilot becomes your tested way of working
No big bang. But four things change for everyone.
Salesforce has set no end date for Engagement or Account Engagement. New capabilities still land in Marketing Cloud Next first, and they rest on a different foundation.
Data 360 becomes the foundation
Segments, personalisation and AI all run on Data 360. How your data is modelled now matters more than how many templates you have.
Consent works differently
Next manages consent per subscription and channel. Under GDPR, that is the first thing to get right, not the last.
You pay for what you use
Data 360, messaging and AI run on credits. Your setup decides the bill, not only your licence.
Orchestration moves to Flow
Journeys and programs are built in Flow, on the same platform as sales and service. New skills for your team, and fewer integrations to maintain.
Take the journey with us
Marketing Cloud Next is new for most Nordic marketing teams, and there are few local references yet. We would rather build them with you than wait for them. We are inviting a small number of B2B teams to run the 60-day pilot with us.
Assess
Map your setup and sort every asset: carries over, rebuilt, or decide first.
Prepare
Access, roles and Data 360 readiness. We estimate the pilot’s credit use before it runs.
Align
Consent and identity designed and tested under GDPR, before anything moves.
Pilot
One real use case built end to end in Next, while your current platform keeps sending.
Decide
Measure the results and the actual credit use. Then choose your path.
Run it with a senior Atcore team
- A senior team on your pilot, from assessment to decision
- A defined 60-day scope with a clear decision point: continue, pause or stay
- Shared, anonymised learnings from the other pilot teams
What Nordic marketing teams ask us about Marketing Cloud Next
Answers updated as the product evolves. Last updated October 2026.
Marketing director“Do we have to move, and by when?”+
No. Salesforce has set no end date for Engagement or Account Engagement. But new capabilities land in Marketing Cloud Next first, so waiting has a cost too. The useful question is not whether, but when and in which order.
Head of digital“What do we get that we cannot do today?”+
Marketing on the same platform as sales and service, with fewer integrations to maintain. Segments built on data beyond the CRM, new channels such as SMS, AI that drafts campaigns, and B2B and B2C in one place. Whether that is worth it for you is what the pilot shows.
Marketing manager“What is the difference between Growth, Advanced and Next?”+
Engagement is the former ExactTarget, and Account Engagement the former Pardot. Growth and Advanced are the two editions of Salesforce’s newer marketing app, built on the same platform as sales and service. Marketing Cloud Next is the name for that newer generation, running on Data 360. It is where both Engagement and Account Engagement are heading.
CMO“What will it cost us?”+
Next and Data 360 run on credits, so the bill follows your setup: how much data you load, how often, and what you activate. In the pilot, we measure your actual use.
Marketing automation manager“Will our running campaigns break?”+
They do not have to. Engagement journeys can be triggered from Next flows, and Account Engagement programs stay where they are. Nothing needs to be switched off during the pilot.
Marketing operations“What happens to our consent and opt-outs?”+
Next manages consent per subscription and channel. Under GDPR, mapping your current consent is the first thing to get right. In the pilot, we design and test it before a single message is sent.
CMO“Is anyone in the Nordics doing this yet?”+
Few so far. That is why we are running pilots with a small number of B2B teams, to build the first local references together.
Not seeing your question?
Take the next step when you’re ready
Not everyone lands here ready to talk, and that’s fine. Pick the step that fits where you are today.
Take the readiness pack with you
Download the pack for your platform and share it with your team. No conversation needed.
Ask a question, get a straight answer
One specific question about consent, Data 360 or MCE+? Get an answer from a specialist, not a sequence.
Book a 30-minute readiness talk
No slides, no obligation. We look at your setup and tell you honestly where you stand, including if the answer is “wait”.
ded@atcore.com
