Know what it consumes before you commit.
Data 360 runs on consumption-based credits. Six inputs give you a first estimate in two minutes, and optional sections take it component by component. No signup required.
Describe your setup
Six fields cover the quick estimate: records, refresh, audiences, complexity. Optional sections add unification, insights, storage and AI when you want more precision.
Get your number
A monthly credit estimate with a component breakdown, mirroring how the Digital Wallet in Salesforce reports actual consumption.
See what drives it
Refresh and activation frequency are usually the levers. Knowing yours changes the architecture conversation.
Start with your own setup and have a first estimate in about two minutes. You also get the Marketing Cloud Next use cases your setup makes possible.
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What are you actually paying for?
Data 360 doesn’t charge per seat or per contact. You buy credits up front, and platform actions spend them. Five actions do most of the spending:
List price per 100,000 credits. Negotiated rates vary by agreement.
Most agreements are yearly credit commitments. You buy the pool up front, and your setup drains it through the year.
Billed by volume stored, outside the credit pool. Two line items, not one.
Two identical licenses can consume very differently. Refreshing data hourly instead of daily, or activating every segment in real time, can multiply consumption many times over with no visible change for the customer.So the question is never “what does Data Cloud cost”. It is “what will our setup consume”. That is what the calculator estimates, and what the Digital Wallet in Salesforce later reports as actuals.
Three ways to use the calculator well
Run your honest scenario first
Enter today’s reality: your actual record count, how often data truly changes, the segments you really activate. Not the ambition. This is your budget-conversation number.
Then run the ambition
Same records, but hourly refresh and hourly activation. The gap between the two numbers is the price of real time, and most B2B use cases don’t need real time.
Bring both numbers to the meeting
A range beats a guess. When someone asks for hourly everything, you can now answer with what it costs, and decide the architecture on facts.
Data Cloud isn’t optional. It’s the foundation.
Marketing Cloud Next runs on Data 360: profiles, consent, segments and activation all live there. That makes consumption planning a prerequisite for the move, not an afterthought. It is exactly what the Prepare phase of the 60-day plan covers.
Turn your estimate into a decision.
Whether it surprised you or confirmed the plan, an estimate only earns its keep in a decision. And if the number looks high: that is usually fixable with architecture choices. Pick the step that fits.
Planning the Marketing Cloud Next move?
Consumption is one piece. Get the phased 60-day plan for the whole transition.
Ask about your estimate
One specific question about your inputs or result? Send it by email and get a straight answer.
Book a 30-minute sanity check
We go through your inputs, challenge the assumptions, and cross-check against Salesforce’s official numbers. Pick a time.
ded@atcore.com
Consumption is the new license fee
Salesforce is moving marketing toward credit-based pricing across Data 360 and Marketing Cloud Next. Teams that model consumption before they build keep control of the budget conversation. Teams that don’t, find out afterwards.