For use by:
Atcore ApS, (atcore.dk, atcore.com and marketingautomation.dk)
Århusgade 88, 3. sal
2100 Copenhagen
Denmark
+45 60 60 40 60
Last updated: 10 November 2026
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1. Introduction
At Atcore ApS, your privacy is paramount. This policy outlines our practices in data collection, storage, and processing. We periodically update our policy, and any changes will be reflected on our website.
2. Data Collection
We collect information when you fill in a form on our website, contact us, or use features such as our calculators. All data collected is transparently displayed on our website. We may also record your IP address and use cookies. Cookies other than those needed for the website to work are only set if you accept them in our cookie banner.
3. Purpose & Methods
We track website content usage to enhance our offerings continually. This helps identify potential improvements. Cookies are among the methods used. Section 8 lists the services and cookies we use, and you can change your cookie choices at any time with the cookie icon at the bottom left of every page.
Forms on our website:
When you fill in a form, for example to download a readiness pack or ask us to review a credit estimate, we use your details to deliver what you asked for and to follow up on that request.
Legal basis:
- Your request: sending you material or a reply you asked for.
- Legitimate interest: handling business enquiries.
- Consent: analytics cookies and marketing emails (see sections 8 and 9).
Data Retention:
- Duration is based on its usage purpose and any legal requirements.
4. Data Disclosure
We never sell, rent or pass on your details to other companies for their own use. We share them only with the service providers listed in section 8, who process them on our behalf, or when the law requires us to.
5. Data Protection
Atcore ApS prioritizes data security. We only collect personal details voluntarily provided by you. We process personal data in line with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act, and we have security measures in place to protect your information.
Data Deletion:
All personal data are either deleted or anonymized once they serve their purpose.
Security Note:
While we aim for top-notch data security, internet-based data transfers might have vulnerabilities.
6. Access & Updates
You can ask for a copy of your data, have it corrected or deleted, restrict or object to its use, receive it in a portable format, or withdraw your consent at any time by emailing dpo@atcore.dk. Withdrawing consent does not affect processing that took place before you withdrew it. If you have concerns about how we handle your data, contact the Danish Data Protection Agency (Datatilsynet, datatilsynet.dk).
7. Queries
For questions or complaints regarding our Privacy Policy, email us dpo@atcore.dk. We’re committed to addressing your concerns promptly.
8. Services and cookies we use
We use the services below to run atcore.com, understand how it is used and handle enquiries. When you first visit, a cookie banner lets you accept or reject cookies by category. Analytics services only start after you accept them. You can change your choice at any time with the cookie icon at the bottom left of every page.
| Service | Provider | What we use it for | Cookies / data | When it loads |
|---|---|---|---|---|
| CookieYes | CookieYes Limited | Records your cookie choices | cookieyes-consent | Always (necessary) |
| WP Engine and Cloudflare | WP Engine Inc., Cloudflare Inc. | Hosting and protecting the website | __cf_bm (bot protection) | Always (necessary) |
| Google Analytics 4 | Google Ireland Ltd. | Counting visits and seeing which pages and channels perform, in aggregate | _ga, _ga_* | Only after you accept analytics cookies |
| HubSpot | HubSpot Ireland Ltd. (data stored in the EU) | Our CRM: linking website visits to contacts who submit a form, and storing form submissions | __hstc, hubspotutk, __hssc, __hssrc | Only after you accept analytics cookies; form data when you submit a form |
| Google Tag Manager | Google Ireland Ltd. | Loads the analytics services above according to your cookie choices | No cookies of its own | Always |
| Google Fonts | Google Ireland Ltd. | Displaying the fonts on our website | No cookies; your browser sends its IP address to Google to fetch the fonts | When a page loads |
| YouTube (privacy-enhanced mode) | Google Ireland Ltd. | Showing videos on our pages | YouTube may set cookies such as VISITOR_INFO1_LIVE and YSC | When a page with a video loads |
| Google Calendar appointment booking | Google Ireland Ltd. | Letting you book a meeting with us | Google may set cookies such as NID | When the booking widget loads |
| Google Search Console | Google Ireland Ltd. | Seeing how atcore.com appears in Google Search | No cookies on our site | Not on our site |
Some of these providers may process data outside the EU/EEA, for example in the United States. Where they do, transfers rely on the EU–US Data Privacy Framework or the EU Standard Contractual Clauses.
9. Marketing emails and how to unsubscribe
When you request material from us, such as the Marketing Cloud Next readiness pack, we use your details to send you what you asked for. We will only send you marketing emails about martech and relevant events if you tick the consent box on the form. We record the wording you agreed to and when.
You can withdraw your consent at any time with the unsubscribe link in every marketing email, or by emailing dpo@atcore.dk. Withdrawing does not affect emails sent before you withdrew.