Nowadays, customers are far more aware, discerning, tech and commercially-savvy, and sophisticated. They tend to educate themselves and to have higher expectations, an evolving set of needs and, as a consequence, they undergo a different decision-making process.
The key to email marketing campaigns lies in personalization. Opting for personalization through segmentation, high tailored content, and automation will enhance your overall email marketing performance.
The potential and benefits of automation experienced by most companies are vast and extensive, and it affects businesses processes and results outstandingly.
Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive advantage, data-driven marketing strategy is a must-have asset.