Marketing Cloud Next / Data 360 / Credit calculator

Free tool

Estimate your Data 360 credits

A directional estimate built on Salesforce’s published Flex Credit rates. See what drives the number, and what it would take to lower it.

Two minutesNo signupEvery rate shown

1Start from your size

2Adjust to your setup

Ingest

Records loaded from your sourcesMillions of rows in scope, all sources together

Data refreshHow often data is prepared for use

Unify

Unified profilesPeople or accounts after matching

Profiles that change per dayPercent. Most B2B setups sit at 1 to 5

Segment and activate

Segments you runAudiences refreshed on a schedule

Segment refresh and activationHow often audiences are rebuilt and sent

Average audience sizePercent of profiles per activated segment

Your price

USD per 100,000 creditsList price is 500. Use your own if you have a negotiated rate

More precision (optional) +

Share of records transformedPercent cleaned or reshaped each refresh

Calculated insights run dailyMetrics such as engagement score or lifetime value

Profile lookups per dayQueries from agents, dashboards or apps, in thousands

Streaming events per monthMillions, for example web or app events in near real time

Apply Salesforce’s automatic volume discounts

Your estimate

credits per month, once running

First year, in credits0

First year, at list priceUSD 0

Against what is included

Per month, by action

Ask about this estimate Book a sanity check →

Directional, for Data 360 only. Messaging, SMS and Agentforce actions are counted separately. Your contract, edition and discounts decide the final number.

How we calculate

No black box. Here are the rates and the assumptions.

The calculator multiplies the rows each action processes by Salesforce’s list rate for that action. Batch ingestion is free; you pay when data is prepared, unified, segmented, activated or queried.

Action	What we count per month	Credits per 1M rows
Ingest	Batch loads from your sources	Free
Prepare	Records transformed x refreshes, plus profiles x calculated insights	40
Unify	Changed profiles each day, plus all profiles once in the first month	75,000
Segment	Profiles x segments x refreshes	50
Activate	Audience rows x segments x refreshes	60
Query	Profile lookups	3
Stream	Streaming events	3,500

Volume discounts

Rates drop automatically as each action uses more credits in a month: 20% off after 300,000 credits, 50% off after 1.5 million and 80% off after 12.5 million. They reset every month.

What is included

Data 360 provisioning comes with 250,000 Flex Credits a year on Enterprise, Unlimited and Performance editions. Extra credits cost USD 500 per 100,000 at list price.

Another way to pay

Salesforce also offers Profile pricing, a flat yearly fee per 1,000 profiles for core marketing workloads. Which model fits depends on your volumes and how predictable you need the bill to be.

Source: Salesforce, Understanding Data 360 Pricing, July 2026. When a project gets serious, we cross-check against Salesforce’s official pricing calculator.

Turn your estimate into a decision

A high number is usually fixable with architecture choices. Pick the step that fits.

Exploring

Run two scenarios

Your honest setup first, then the ambition. The gap between them is the price of real time.

Curious

Ask about your estimate

One question about your inputs or result? Send it by email and get a straight answer.

Ready

Prove it on a real use case

A Data 360 pilot measures what your setup actually consumes. Book 30 minutes.

← Back toData 360 overview Want the real number?Explore a Data 360 pilot →