Data enrichment is the process of enhancing data sets from multiple sources. When data is enriched, it increases the value of that data by making it more actionable. It can provide personalised context for customer-facing teams to improve audience segmentation, streamline sales processes, and better understand customers’ needs. With an enriched database you can do intelligent and effective marketing automation. The more data you have the more sophisticated campaigns you can build.

Agenda:

• Discover the benefits of an enriched database: Unlocking the power of segmentation, personalisation and targeting

• Get high-quality data going forward: Utilise your touchpoints

• Enrich your existing database: Case examples

• Enable your sales department: Increase the quality of your marketing-qualified leads

• Explore how Tag Manager enhances data enrichment through streamlined collection, control, accuracy, collaboration, and deployment

• Q&A Session: Live with Mikkel & Jan for personalised insights.

Enjoy the recording & enhance your strategies using data enrichment to drive better business results.
This webinar recording is relevant for all CRM or automation platform users.

This is the 1st part of a 2 part webinar series:  Data Enrichment & Data Activation + Automation
Click here to register for Part 2 (The Power of Data Activation and Automation)