The Power of Data Activation and Automation

In this 30-minute webinar, MASTER the art of data activation & automation to improve audience engagement and target customers by using strategic automated data-driven communication.


Mikkel Duus aka. Marketo Mikkel,
Solution Consultant, Atcore


Thursday 25 October 2023 : 10.00 – 10.45 (CEST)

2023/10/25 10:00:00

The event is hosted online please register here .

What you will learn
  • Why Activate & Automate Data
  • Data Analysis for Marketers
  • Data Activation Segments
  • Personalised Marketing
  • Q&A Session

Data activation is the key ingredient if you want to improve your audience engagement. It allows you to move away from sending one-size-fits-all emails or newsletters and start doing personalised automated communication.

Although a perfectly streamlined and enriched database is ideal for activating your data, it is not an end-all & be-all for personalisation. In fact, you can get started with only a few data points, on your leads. Data such as a job title, company name, or an interest area are all cues, you can use to serve your audience relevant content, that they are much more likely to engage with.

In this 30-minute webinar, you will learn how little data you need to start personalisation & automation. On the other hand, you will also see examples of how powerful and enriched data activation can be when you have a rich, streamlined database of leads & information.


  • Defining segments

  • Build targeted content plans

  • Setting up personalised nurture flows

  • Q&A Session: Live with Mikkel for personalised insights

Register now & enhance your strategies using data activation & automation to drive business results.
This webinar content is relevant for all CRM or automation platform users.

2nd part of a 2-part webinar series webinar series:  Data Enrichment + Data Activation & Automation
Click here to register for Part 1 (The Power of Personalisation with Simple Data Enrichment)