Marketing Cloud Next is coming.
Your running campaigns shouldn’t pay the price.
Plan the shift in phases, keep operations stable, and prove value in the first 60 days. You don’t have to decide to move yet. But you should know what moving takes.
Three seats at the table. One question each.
The move to Marketing Cloud Next lands differently depending on where you sit. The pilot-first approach below answers all three.
- A phased roadmap with value and cost proven on one use case in 60 days, before budget scales
- MCE / MCAE keeps running through the pilot, with a clear split of what stays, what moves, and who owns it
- Consent, identity and Data 360 readiness validated before anything moves. The pilot becomes the QA’d operating model
60 days to a confident decision
The goal of the first 60 days is not to move everything. It is to keep MCE or MCAE running, prove the foundation on one real use case, and give you the evidence to decide what moves next.
Assess
PRE-KICKOFF
We map your current setup: campaigns, assets, forms, lists, automation, consent and reporting. Together we pick the pilot use case, a known audience with a simple KPI, and agree who owns consent, QA, launch and reporting.
Prepare
DAYS 1-20
Access, roles and permissions confirmed. Data 360 readiness checked against the pilot’s data needs, not in the abstract. And the part most plans skip: MC Next and Data 360 move you toward consumption-based pricing, so we model what the pilot’s data ingestion and activation will consume before it runs. We run your numbers through Atcore’s own credit calculator and cross-check against Salesforce’s official Data 360 pricing calculator, so the estimate holds up in front of the board.
Align
DAYS 1-20
The step most teams skip, and where this transition breaks. MC Next uses a different consent model than MCE and MCAE. We resolve identity, subscriptions, exclusions and preference governance before a single contact moves.
Pilot
DAYS 21-40
One use case built end to end in MC Next: segment, flow, content and measurement, with a QA path against your current platform. Your existing campaigns keep sending the whole time.
Scale
DAYS 41-60
Launch, measure against the KPI, and measure actual consumption against the estimate. Then hold the decision meeting that matters: what stays in MCE or MCAE for now, what moves next, and in which order, based on value, cost and data readiness rather than vendor pressure.
By day 60 you can answer the four questions that matter
- What stays on your current platform, and for how long
- What moves to Marketing Cloud Next first, and what it takes
- Who owns consent, QA and reporting in the new setup
- What a use case really consumes, so the budget conversation is built on measured numbers
Explore first with MCE+
If a transition isn’t on your roadmap this year, you don’t have to sit still. MCE+ adds Marketing Cloud Next capabilities alongside your current setup, so you learn where the value is before making any transformation decision.
- Explore Next-generation capabilities without committing to a migration
- Start from use cases and outcomes, then understand the data implications
- Validate where value exists and build team confidence through practical adoption
Take the plan into your next planning meeting
Two short documents, built to be shared internally, so your team scopes this once and scopes it right:
- The 60-day pilot-first plan as a one-pager for your team and your board
- MCE vs MCAE compared: what actually changes on each path
- Salesforce’s official guidance summarised on one page
- The readiness questions to answer before anything moves
Name · Work email · Company · Current platform (MCE / MCAE / Both)
Take the next step when you’re ready
Not everyone lands here ready to talk, and that’s fine. Pick the step that fits where you are today.
Take the plan with you
Download the guide and 60-day plan above and share them with your team. No conversation needed.
Ask a question, get a straight answer
One specific question about consent, Data 360 or MCE+? Send it by email and get an answer from a specialist, not a sequence.
Book a 30-minute readiness talk
No slides, no obligation. We look at your setup and tell you honestly where you stand, including if the answer is “wait”. Pick a time.
ded@atcore.com