Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.
Achieving superior results: a bridge between data and personalization
Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.
How to improve customer retention in the era of fading brand loyalty?
Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher.
How to improve B2B customer engagement through Omnichannel, in 5 steps?
B2B buyers, as their B2C counterpart, have developed higher needs and expectations, high-quality customer service, post-purchase support, and personalization.
How to implement a Data-Driven Approach to Marketing?
From the analysis of data, businesses may retrieve crucial insights that would support them in building relevant and efficient strategies that.
Tracking customer journeys’ success: customer service KPIs and metrics
The advantages and benefits of implementing customer experience and customer journeys as pillars of your business strategy are countless.
How to achieve personalized Omnichannel Customer Experience?
Customers are constantly provided with an endless span of choices, as a consequence, most companies have switched strategies and business models from product-centered to customer-centricity.
Why does your business need marketing automation?
Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.
How to improve Customer Experience through Personalization?
In today’s hypercompetitive market, which is characterized by dynamic digital advancements, the key to business survival is to invest in your customers’ needs and expectations.
Opting for marketing automation to be GDPR compliant
Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.
