Nowadays, customers are far more aware, discerning, tech and commercially-savvy, and sophisticated. They tend to educate themselves and to have higher expectations, an evolving set of needs and, as a consequence, they undergo a different decision-making process.
Data-Driven Marketing strategies to achieve a successful approach
Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive advantage, data-driven marketing strategy is a must-have asset.
How marketers can achieve personalization at scale in this new digital era?
Understanding personalization and its profitability Up until recently, marketing technologies, automation, and analytics have undergone a substantial development, which is redefining and reshaping those techniques to the benefit of companies fully embracing the new digital era. It is a constant …
The 7 pillars toward becoming a customer-centric organization
Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.
Challenges in Achieving Data-Driven Marketing Success
One of the major consequences of the digital era is that information availability has exponentially grown.
