Customer-centric 10 Sep 2018 Customer-Centricity concept and relevance Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to… Sebastian Gullak
Personalization 07 Sep 2018 Achieving superior results: a bridge between data and personalization Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior… Sebastian Gullak
Data-driven marketing 06 Sep 2018 Challenges in Achieving Data-Driven Marketing Success One of the major consequences of the digital era is that information availability has exponentially grown. Jesper Reinholdt
Customer Experience 05 Sep 2018 How to improve customer retention in the era of fading brand loyalty? Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher. Sebastian Gullak
