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From yesterday’s Google Adwords to today’s Google Ads: more than just rebranding.
Google moving from Adwords to Google Ads implies a whole new set of opportunities to reach your target through different digital platforms, achieving improved advertising...
Omnichannel transition as a strategic must-have tool for your business
Customers expect a considerable variety of options within their path to purchase, and they want to navigate easily, intuitively, and rapidly throughout their buyers’ journeys.
Take your data driven marketing to the next level
Data-driven marketing refers to the set of strategies implemented starting from insights drawn from the analysis of a big amount of data and metrics, collected...
Digital marketing at its core
The digitization revolution has extensively influenced businesses regardless of their sectors, value propositions, and organizational structures.
Marketing Automation
The future of your marketing initiatives lies in automation
The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.
Why does your business need marketing automation?
Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.
Opting for marketing automation to be GDPR compliant
Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.
How to optimize email marketing, and 1:1 personalization through Marketo?
One of most businesses’ concern, in the digital era, is to deliver highly relevant content to their customers.
Featured Publications
Omnichannel Marketing Guide
You’ve got all your data, but you need the right knowledge and technology to activate your insights and turn it into an Omnichannel solution. We will help you collect the data, integrate it and execute based on your insights.
Get the Whitepaper, and learn how we are working with Omnichannel Marketing.
Data-driven marketing
Omnichannel transition as a strategic must-have tool for your business
Customers expect a considerable variety of options within their path to purchase, and they want to navigate easily, intuitively, and rapidly throughout their buyers’ journeys.
Take your data driven marketing to the next level
Data-driven marketing refers to the set of strategies implemented starting from insights drawn from the analysis of a big amount of data and metrics, collected...
Challenges in Achieving Data-Driven Marketing Success
One of the major consequences of the digital era is that information availability has exponentially grown.
How to improve B2B customer engagement through Omnichannel, in 5 steps?
B2B buyers, as their B2C counterpart, have developed higher needs and expectations, high-quality customer service, post-purchase support, and personalization.
Customer Centricity
The journey towards greater Customer Centricity
In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve positive results both in the...
The 7 pillars toward becoming a customer-centric organization
Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.
Customer-Centricity concept and relevance
Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.
Achieving superior results: a bridge between data and personalization
Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.
How to improve customer retention in the era of fading brand loyalty?
Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher.
Tracking customer journeys' success: customer service KPIs and metrics
The advantages and benefits of implementing customer experience and customer journeys as pillars of your business strategy are countless.
How to improve Customer Experience through Personalization?
In today’s hypercompetitive market, which is characterized by dynamic digital advancements, the key to business survival is to invest in your customers’ needs and expectations.
How to enhance Customer Experience with Omnichannel Support?
Currently, as it has been widely demonstrated, customer experience is proven to be as one of the most profitable marketing trends companies should invest in.
