Our Insights

The key to email marketing campaigns lies in personalization. Opting for personalization through segmentation, high tailored content, and automation will enhance your overall email marketing...

The potential and benefits of automation experienced by most companies are vast and extensive, and it affects businesses processes and results outstandingly.

Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive...

Understanding personalization and its profitability Up until recently, marketing technologies, automation, and analytics have undergone a substantial development, which is redefining and reshaping those techniques...

The potential and benefits of automation experienced by most companies are vast and extensive, and it affects businesses processes and results outstandingly.

The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.

Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.

Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.

Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive...

Customers expect a considerable variety of options within their path to purchase, and they want to navigate easily, intuitively, and rapidly throughout their buyers’ journeys.

Data-driven marketing refers to the set of strategies implemented starting from insights drawn from the analysis of a big amount of data and metrics, collected...

One of the major consequences of the digital era is that information availability has exponentially grown.

Nowadays, customers are far more aware, discerning, tech and commercially-savvy, and sophisticated. They tend to educate themselves and to have higher expectations, an evolving set of needs and, as a...

The key to email marketing campaigns lies in personalization. Opting for personalization through segmentation, high tailored content, and automation will enhance your overall email marketing performance.

One of the main trends most companies are investing in within today’s competitive landscape, which has been widely affected by the advent and development of the digital era, is customer...

The considerable and drastic change and evolution of the marketplace and its contexts, driven primarily, but not exclusively, by the digital era, have generated significant pressures over companies coping with...

Customer-centricity is a constantly evolving approach successful businesses need to be constantly updated on, in order to outperform in the hypercompetitive battlefield.

In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve positive results both in the...

Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.

Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.