Our Insights
Atcore wins Google Marketing Platform Partner Awards 2018
Atcore wins international prize among Google Marketing Platform Partners, for connecting physical and digital stores together and better understand the customers for Danish retailer, Matas.
The 7 pillars toward becoming a customer-centric organization
Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.
Customer-Centricity concept and relevance
Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and...
Achieving superior results: a bridge between data and personalization
Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.
Challenges in Achieving Data-Driven Marketing Success
One of the major consequences of the digital era is that information availability has exponentially grown.
Marketing Automation
The future of your marketing initiatives lies in automation
The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.
Why does your business need marketing automation?
Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.
Opting for marketing automation to be GDPR compliant
Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.
How to optimize email marketing, and 1:1 personalization through Marketo?
One of most businesses’ concern, in the digital era, is to deliver highly relevant content to their customers.
Featured Publications
Omnichannel Marketing Guide
You’ve got all your data, but you need the right knowledge and technology to activate your insights and turn it into an Omnichannel solution. We will help you collect the data, integrate it and execute based on your insights.
Get the Whitepaper, and learn how we are working with Omnichannel Marketing.
Data-driven marketing
Challenges in Achieving Data-Driven Marketing Success
One of the major consequences of the digital era is that information availability has exponentially grown.
How to improve B2B customer engagement through Omnichannel, in 5 steps?
B2B buyers, as their B2C counterpart, have developed higher needs and expectations, high-quality customer service, post-purchase support, and personalization.
How to implement a Data-Driven Approach to Marketing?
From the analysis of data, businesses may retrieve crucial insights that would support them in building relevant and efficient strategies that.
How to achieve personalized Omnichannel Customer Experience?
Customers are constantly provided with an endless span of choices, as a consequence, most companies have switched strategies and business models from product-centered to customer-centricity.
Customer Centricity
The 7 pillars toward becoming a customer-centric organization
Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.
Customer-Centricity concept and relevance
Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.
Achieving superior results: a bridge between data and personalization
Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.
How to improve customer retention in the era of fading brand loyalty?
Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher.
Customer-centricity at its core
Businesses surviving the digital era are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic landscapes.
Tracking customer journeys' success: customer service KPIs and metrics
The advantages and benefits of implementing customer experience and customer journeys as pillars of your business strategy are countless.
How to improve Customer Experience through Personalization?
In today’s hypercompetitive market, which is characterized by dynamic digital advancements, the key to business survival is to invest in your customers’ needs and expectations.
How to enhance Customer Experience with Omnichannel Support?
Currently, as it has been widely demonstrated, customer experience is proven to be as one of the most profitable marketing trends companies should invest in.
