Our Insights
Customer Experience key role in the customer journeys: the centre stage.
Nowadays, customers are far more aware, discerning, tech and commercially-savvy, and sophisticated. They tend to educate themselves and to have higher expectations, an evolving set of needs and, as a consequence, they undergo a different decision-making process.
Personalization is the key to email marketing success
The key to email marketing campaigns lies in personalization. Opting for personalization through segmentation, high tailored content, and automation will enhance your overall email marketing...
How automation is affecting customer relationships: humanize your company through automation
The potential and benefits of automation experienced by most companies are vast and extensive, and it affects businesses processes and results outstandingly.
Data-Driven Marketing strategies to achieve a successful approach
Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive...
How marketers can achieve personalization at scale in this new digital era?
Understanding personalization and its profitability Up until recently, marketing technologies, automation, and analytics have undergone a substantial development, which is redefining and reshaping those techniques...
Marketing Automation
How automation is affecting customer relationships: humanize your company through automation
The potential and benefits of automation experienced by most companies are vast and extensive, and it affects businesses processes and results outstandingly.
The future of your marketing initiatives lies in automation
The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.
Why does your business need marketing automation?
Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.
Opting for marketing automation to be GDPR compliant
Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.
Featured Publications
Omnichannel Marketing Guide
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Data-driven marketing
Data-Driven Marketing strategies to achieve a successful approach
Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive...
Omnichannel transition as a strategic must-have tool for your business
Customers expect a considerable variety of options within their path to purchase, and they want to navigate easily, intuitively, and rapidly throughout their buyers’ journeys.
Take your data driven marketing to the next level
Data-driven marketing refers to the set of strategies implemented starting from insights drawn from the analysis of a big amount of data and metrics, collected...
Challenges in Achieving Data-Driven Marketing Success
One of the major consequences of the digital era is that information availability has exponentially grown.
Customer Centricity
Customer Experience key role in the customer journeys: the centre stage.
Nowadays, customers are far more aware, discerning, tech and commercially-savvy, and sophisticated. They tend to educate themselves and to have higher expectations, an evolving set of needs and, as a...
Personalization is the key to email marketing success
The key to email marketing campaigns lies in personalization. Opting for personalization through segmentation, high tailored content, and automation will enhance your overall email marketing performance.
Want loyal customers? Start talking about their emotions
One of the main trends most companies are investing in within today’s competitive landscape, which has been widely affected by the advent and development of the digital era, is customer...
The essentials of personalization as a fundamental strategy
The considerable and drastic change and evolution of the marketplace and its contexts, driven primarily, but not exclusively, by the digital era, have generated significant pressures over companies coping with...
The only constant is change: customer-centricity future
Customer-centricity is a constantly evolving approach successful businesses need to be constantly updated on, in order to outperform in the hypercompetitive battlefield.
The journey towards greater Customer Centricity
In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve positive results both in the...
The 7 pillars toward becoming a customer-centric organization
Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.
Customer-Centricity concept and relevance
Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.