Our Insights

Understanding personalization and its profitability Up until recently, marketing technologies, automation, and analytics have undergone a substantial development, which is redefining and reshaping those techniques...

One of the main trends most companies are investing in within today’s competitive landscape, which has been widely affected by the advent and development of...

The considerable and drastic change and evolution of the marketplace and its contexts, driven primarily, but not exclusively, by the digital era, have generated significant...

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The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.

Today’s competitive landscape, characterized by an urge towards customer centricity, superior and personalized customer experience, demands your company to be constantly adaptive to rapid changes.

Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.

One of most businesses’ concern, in the digital era, is to deliver highly relevant content to their customers.

Among the most recent and popular strategic approaches, data-driven marketing is cutting the edge. Demonstrated to yield superior results, and to provide a significant competitive...

Customers expect a considerable variety of options within their path to purchase, and they want to navigate easily, intuitively, and rapidly throughout their buyers’ journeys.

Data-driven marketing refers to the set of strategies implemented starting from insights drawn from the analysis of a big amount of data and metrics, collected...

One of the major consequences of the digital era is that information availability has exponentially grown.

One of the main trends most companies are investing in within today’s competitive landscape, which has been widely affected by the advent and development of the digital era, is customer...

The considerable and drastic change and evolution of the marketplace and its contexts, driven primarily, but not exclusively, by the digital era, have generated significant pressures over companies coping with...

In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve positive results both in the...

Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.

Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.

Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.

Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher.

The advantages and benefits of implementing customer experience and customer journeys as pillars of your business strategy are countless.