In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve...

Atcore wins international prize among Google Marketing Platform Partners, for connecting physical and digital stores together and better understand the customers for Danish retailer, Matas.

Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.

Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and...

The main outcome of the digital era is that the market landscape is dramatically fast-paced and that users, navigate within a complex information dominated context.

Enterprises had to ensure and secure themselves in being GDPR-compliant, which implies they had to respect certain criteria and, to face some major challenges.

One of most businesses’ concern, in the digital era, is to deliver highly relevant content to their customers.

One of the major consequences of the digital era is that information availability has exponentially grown.

B2B buyers, as their B2C counterpart, have developed higher needs and expectations, high-quality customer service, post-purchase support, and personalization.

From the analysis of data, businesses may retrieve crucial insights that would support them in building relevant and efficient strategies that.

Customers are constantly provided with an endless span of choices, as a consequence, most companies have switched strategies and business models from product-centered to customer-centricity.

In a competitive context where customers dynamics are changing at a fast-pace, businesses are called to adapt their processes and strategies in order to achieve positive results both in the...

Customer-centric organizations shift the focus from the products to its customers, their wants and needs, inputs, and their experiences across channels.

Nowadays, businesses surviving the digital era have faced and are still facing a strategic and organizational struggle, in order to excel in today’s hyper-dynamic and competitive market landscapes.

Nowadays, personalization encompasses and goes beyond those plain approaches, delivering considerable, yet mostly undiscovered, possibilities in the quest towards superior customer experiences.

Today’s customers are more demanding than ever. Their expectations and standards are rapidly changing and getting higher and higher.

The advantages and benefits of implementing customer experience and customer journeys as pillars of your business strategy are countless.

In today’s hypercompetitive market, which is characterized by dynamic digital advancements, the key to business survival is to invest in your customers’ needs and expectations.

Currently, as it has been widely demonstrated, customer experience is proven to be as one of the most profitable marketing trends companies should invest in.